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Visual Branding

Visual Branding: Rhetorical and Historical Analyses Edward F. McQuarrie and Barbara J. Phillips Forthcoming from Edward Elgar, 2016 Back Story This book will be published toward the end of 2016. It represents the first fruits of breaking free of the journal publication grind (see New Consumer Online page) We bring…

Go Figure!

Go Figure! New Directions in Advertising Rhetoric Edited by Edward F. McQuarrie & Barbara J. Phillips Armonk, NY: M. E. Sharpe, 2008 ISBN-13: 978-0765618016 Amazon The table of contents is available on Amazon, along with portions of the first chapter, which explains the meaning of advertising rhetoric, and how the rhetorical…