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Essays, Opinion & Advice Posts

Visual Branding

Visual Branding: Rhetorical and Historical Analyses Edward F. McQuarrie and Barbara J. Phillips Forthcoming from Edward Elgar, 2016 Back Story This book will be published toward the end of 2016. It represents the first fruits of breaking free of the journal publication grind (see New Consumer Online page) We bring…

Go Figure!

Go Figure! New Directions in Advertising Rhetoric Edited by Edward F. McQuarrie & Barbara J. Phillips Armonk, NY: M. E. Sharpe, 2008 ISBN-13: 978-0765618016 Amazon The table of contents is available on Amazon, along with portions of the first chapter, which explains the meaning of advertising rhetoric, and how the rhetorical…

State of the professoriate: Rant and lament

Triggered by William Deresiewicz’ book Excellent Sheep, the past year has seen its share of wailing and gnashing of teeth by Humanities scholars, most recently by Jackson Lears in Commonweal.  The laments, while familiar, have new urgency: A soulless pragmatism squeezes the Humanities; universities have succumbed to rationalization and disenchantment,…