Each book has its own page. Each page tells the backstory of the book, provides additional information, and gives links where you can learn more.
In reverse chronological order, books I’ve written or edited include:
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Forthcoming
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Visual Branding: Rhetorical and Historical Analyses
Edward F. McQuarrie & Barbara J. Phillips
Forthcoming from Edward Elgar
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The New Consumer Online: A Sociology of Taste, Audience, and Publics
Edward F. McQuarrie
London: Edward Elgar, 2015
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The Market Research Toolbox: A Concise Guide for Beginners (4th edition)
Edward F. McQuarrie
Thousand Oaks, CA: Sage Publications, 2016
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Customer Visits: Building a Better Market Focus (3rd edition)
Edward F. McQuarrie
Armonk, NY: M. E. Sharpe, 2008
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Go Figure! New Directions in Advertising Rhetoric
Edited by Edward F. McQuarrie & Barbara J. Phillips
Armonk, NY: M. E. Sharpe, 2008